Searching online for what to expect from the next model year of the Lincoln MKX and the Infiniti QX70 brings up results that are basically polar opposites. Given that this is a competitive segment that both these luxury automakers are hoping to use to bring more repute to their brand, we should expect something that shows quite a bit of effort and passion from both. Indeed, one brand lives up to that expectation, and another does not.
Let's start with the 2016 Lincoln MKX. The new MKX is truly 'new'. It comes with an assortment of ride, steering, braking and design improvements. These updates include more driver-assist systems, adaptive lighting and an auto-hold button that allows you to stay stopped without having a foot on the brake (but at the point you are pressing a button to stop the car, seems to me you might as well just keep your foot on the brake pedal.) The Lincoln MKX will also be the first vehicle built by Ford to get its new adaptive steering system that "makes the car more responsive at highway speeds and requires less effort to steer at slow speeds."
On top of all those improvements to the product, Lincoln plans to welcome back Matthew McConaughey to promote the MKX in a new series of advertisements.
If this set is as effective as the last set, it should bring a substantial amount of attention to the new MKX.
So, what is improving with the 2016 Infiniti QX70?
That's right, there are no major updates for this upcoming model year. In fact, the vehicle won't receive a substantial update until 2018 or 2019. That's 3 or 4 years from now.
And it's not only the Lincoln MKX that Infiniti is competing against. Other entrants in the segment are the Cadillac SRX and the Lexus RX. The SRX is currently being completely redesigned and renamed the XT5. Needless to say, that is a substantial update. The RX is set to lose weight by using aluminium in a redesign of the external structure, and it will also get the latest technologies already operational in the Lexus arsenal.
Infiniti only has so many resources to dedicate to new models and updates. I undersatnd that. But they can't expect to be very competitive in this segment when they look at what their competitors are doing. Perhaps the 2018/2019 refresh will bring them back into the fray. Until then the QX70 is going to be lagging behind its competitors.